Your instructors

We recruited agency partners and partnerships leaders to ensure you have both sides of the strategy.

What you will learn

  • Creating and finding your ideal partner persona.

  • How to choose a sales system, and gain buy-in on that system.

  • When and how to coo-sell with partners.

  • Writing cold emails and landing page copy to persuade partners.

Course curriculum

Are you ready to start!

This course is packed with actionable training and templates you can use to succeed in selling a partner program.

"I was blown away! The course covered every aspect of building a successful partnership infrastructure and treating it as a key revenue driver."

Peter, Partnerships at Smith.ai

"Smile was able to gain full company buy-in and the complete restructure of our partner program. We identified several co-marketing opportunities perfect for our partners, one of which was a focus on content that our partners already had."

Stacy, Partnerships at Smile Software