The Partner Enablement Masterclass
How to ramp new partners more effectively to enable them to refer more often, sell and provide more implementations, and provide services on top of you solution.
Why take this class?
An agency founder we work with told us in the accelerator that he estimates new software partnerships cost him around $10K in staff hours, training, implementation and marketing to get ramped up. Asking agencies to "Partner" when they are just getting to know your software is no small ask. Your team needs a solid strategy to convert agencies to active partners in your ecosystem, and going about it on your own without the knowledge found inside this class can cost you a fortune in missed opportunities and time spent on the wrong initiatives.
Inside this course is everything you need to know about how to enable AGENCY PARTNERS to spend more of their valuable time / energy / resources learning your software, referring their clients, and baking it into their services. Partner Enablement is the pain point most of our clients and community struggle with most. It requires your team to align on what/why of your offer to agencies, proper strategy planning, and organized execution on top of the tools necessary to run it. It's not easy. Which is why it took us over 20 hours of actionable content to articulate it to you here.
What do you get out of this course?
Who teaches this?
This class is hosted by Alex Glenn, founder of Partnerprograms.io, in collaboration with top experts like like our Accelerator, and everything we do here, we dig deep with experts on all three sides of the partnership:
We aim to please - sessions from experts on both sides of the partnership - actionable strategies, playbooks, SOPs, prospecting copy do's/dont's, the backend management solutions... everything you'll need to get partners to share your solution with their clients faster and more often.
How top partnerships leader Himali Tadwalkar planned and launched her partner enablement strategy in Miro.
FREE PREVIEWRunning your operations in Airtable
Using Guru's Partner Enablement Collection template
LMS's and Certs - When, why and how? w/ Christina from Thinkific
FREE PREVIEWMoving co-marketing agency partners into co-selling routines
Enablement Stack Quiz
Part 1 w/ Cory Snyder on partner enablement essentials.
Part 2 w/ Cory Snyder on certifications and matching partners based on skills.
FREE PREVIEWHow the Guru team executes partner enablement
FREE PREVIEWSelling partners on a services track w/ Vidyard
Vidyard's Partner Enablement Process w/ partners
FREE PREVIEWHow Smith.ai uses free accounts to speed up revenue events from the partner program.
Partner enablement operations and assets.
FREE PREVIEWHow to get partners to execute steps necessary for your customer acquisition process
THE Product-Led Partnerships Strategy from Peter Caputa
Review what you've learned from the partner pro's:
Understand the premise of true "Partnerships" w/ Chase from Electric Eye
FREE PREVIEWA strategy for enabling top-tier implementation agency partners for faster ramp time.
How SmartSites, a top eComm agency, ensures immediate partnerships success.
FREE PREVIEWProper Incentives and Onboarding review with top HubSpot Agency
White label agency enablement w/ Rob Warner
How Hawke Media Executes 3 Types of Partners
What to know about 'Reseller' Partner Enablement w/ Alex Bass
Agency Communication and PRM w/ Josh from Arctic Leaf and PartnerPortal.io
Recap agency advice quiz
A thought exercise to help your team align on the true value of the various incentives.
The partner enablement resources from a top SaaS partnerships team!
Agency Partnerships Presentation Tracks Templates
Host monthly partner Zoom calls they actually want to attend
Cold outreach > partner onboarding . The messaging journey map
SmartSites.com's Actual Channel Partners Intro Email
Partner cold email copy review
Writing copy to persuade partners
Recap everything we've learned.
Assignment - Find your agency-users and poll them.
Assignment - Create and test your partner track presentation.
Assignment - Gather and warm up new cold data using the strategy changes you've learned.
Completion includes a certificate you can share with your network and employers.